Measure the engine
NRR combines churn, contraction, and expansion into one compounding metric.
Free SaaS tool
Calculate net revenue retention from starting MRR, expansion, contraction, and churn, then identify which levers Exeechain can improve.
Use this for board reporting, retention planning, and customer success goal setting.
Nothing is sent anywhere. The result updates as you type, and there is no email to enter.
Your numbers
101%
Net revenue retention
89%
Gross revenue retention
NRR without expansion. GRR can never exceed 100%, which is what makes it the harder number and the more honest one.
$121,000
This cohort is now worth
Started at $120,000.
$2,970
Involuntary share worth checking
Recurly's network data puts roughly a third of SaaS churn on failed payments rather than decisions. If that holds for you, this much of your churned MRR was never a choice.
The arithmetic
NRR = (starting MRR + expansion - contraction - churn) / starting MRR, measured on ONE cohort over twelve months. GRR excludes expansion.
Measured on a fixed cohort, never on your whole book - new customers acquired during the year do not belong in either number, and including them is the most common way NRR gets overstated.
NRR combines churn, contraction, and expansion into one compounding metric.
Churn reduction, expansion readiness, and downgrade prevention each move NRR differently.
Exeechain connects NRR movement to customer-level actions and proof.
Quick formula
Operating metric
NRR improves when customers renew, expand, and avoid downgrades. The calculation is simple; changing the inputs requires a strong retention operating system.
Exeechain helps teams find churn risk, spot expansion readiness, create QBR proof, and show which CS actions protected revenue.
Predict and save at-risk customers before cancellation.
Detect downgrade pressure and intervene with the right value proof.
Find high-health customers with usage patterns that support upsell.
Keep reading
Where to go next, depending on what you're trying to work out.
FAQ
It depends on market and ACV, but 100% means existing revenue is holding flat after churn, contraction, and expansion. Higher NRR usually signals strong retention and expansion motion.
No. Gross revenue retention excludes expansion. Net revenue retention includes expansion, contraction, and churn.
Exeechain helps reduce churn, prevent contraction, surface expansion-ready customers, automate QBRs, and prove which actions changed revenue outcomes.
Use Exeechain to connect NRR movement to the customer actions that create it.
Not ready to switch? Run the free 60-second revenue leak scan and see what staying put costs.