Logo churn
Understand what percent of customers are leaving in a given period.
Free SaaS tool
Calculate customer churn, revenue churn, and the revenue impact of preventable churn, then see how Exeechain helps turn the number into a save workflow.
Use this as a quick board-prep calculator before building a deeper retention model.
Nothing is sent anywhere. The result updates as you type, and there is no email to enter.
Your numbers
3%
Monthly logo churn
5%
Monthly gross revenue churn
31%
Annualised logo churn
Compounded, not multiplied by twelve. 5% a month is 46% a year, not 60% - the mistake most public benchmarks make.
$72,000
Revenue churning out per year at this rate
The arithmetic
Logo churn = customers lost / customers at start. Revenue churn = churned MRR / starting MRR. Annualised = 1 - (1 - monthly)^12.
Gross churn, so expansion from your remaining customers is not netted off. For that figure, use the NRR calculator.
Understand what percent of customers are leaving in a given period.
Measure how much recurring revenue is lost to churn and contraction.
Use Exeechain to move beyond measuring churn into preventing it.
Quick formula
How to use it
Churn rate tells you the damage after it happens. It is useful for reporting, but the operational value comes from finding the accounts that are likely to create next month's churn.
Exeechain turns churn reporting into churn prevention by ranking customers by risk, explaining the drivers, and generating save plans.
Track logo churn and revenue churn monthly, especially by segment and plan.
Track at-risk MRR and health score movement weekly so the team can act earlier.
Tie churn, contraction, expansion, and renewals into net revenue retention.
Keep reading
Where to go next, depending on what you're trying to work out.
FAQ
It depends on customer segment and ACV. Low-touch SMB products often have higher logo churn than enterprise SaaS. Revenue churn and NRR usually tell a clearer story than logo churn alone.
Gross revenue churn is churned MRR plus contraction MRR divided by starting MRR for the period. Net revenue retention also includes expansion.
Exeechain predicts which customers are at risk, explains why, creates save plans, drafts outreach, and tracks whether actions protect revenue.
Use Exeechain to find at-risk customers early and route save plans before renewal pressure peaks.
Not ready to switch? Run the free 60-second revenue leak scan and see what staying put costs.