ChurnZero pricing
Both numbers are accurate, and every other page on this subject picks one and ignores the other. Below is every publicly reported figure with its source, why they disagree by more than an order of magnitude, and which one describes a team like yours.
Quick answer
ChurnZero does not publish full pricing. Capterra and Software Advice list a Basic plan at $12,000 a year. Oliv AI reports negotiated rates from $10,700 for 3 users to $180,100 for 250 users. Accoil reports $20,000 to $87,000 by team size, and Vendr reports enterprise contracts often above $100,000. Plan for $20,000 to $50,000 in year one including implementation.
Last updated · Pricing and feature claims reviewed against publicly listed sources.
Every figure, with its source
Nothing here is our estimate. Each row is a publicly reported figure attributed to the source that published it. Where sources conflict, both are shown rather than averaged into a number nobody said.
| Cost component | Reported | Source | Detail |
|---|---|---|---|
| Published entry plan | $12,000 / year | Capterrachecked 2026-08-21 | Capterra lists a single plan at $12,000 a year, with no free trial and no free version. It is the only number ChurnZero's own listings attach to. |
| Negotiated range by seat count | $10,700 - $180,100 / year | Oliv AI (Feb 2026)checked 2026-08-18 | Median negotiated rates, from 3 users on Professional to 250 users on Enterprise. The spread is seats and tier, not negotiating skill. |
| List price by team and account volume | $20,000 - $87,000 / year | Accoilchecked 2026-08-18 | Reported list pricing scaled by team size and number of tracked accounts. |
| Observed contracts, median and range | $44,625 median · $18,681 - $131,560 | Vendrchecked 2026-09-20 | Across 101 observed purchases. This is what buyers actually paid, and it sits three to four times above the $12,000 entry listing - the single most useful fact on this page. Vendr also reports quote bands by size: $15,000-$50,000 for 100-500 accounts, $40,000-$100,000 for 500-2,000, and $100,000+ above that. |
| Quote structure | Platform fee + per seat + per account | r/CustomerSuccesschecked 2026-08-18 | Practitioners report a platform fee above $30,000 a year, per-user licences around $1,400 a year, and under $10 per tracked account, with all three charged rather than bundled. |
| Typical first-year total | $20,000 - $50,000 | Customerscore.iochecked 2026-08-18 | Including implementation. Reviewers consistently report 6 to 8 weeks to value. |
| Mid-size deployment | $15,000 - $30,000+ / year | ChurnToolschecked 2026-08-18 | For teams managing roughly 100 to 500 accounts. |
These vendors have not confirmed any of these figures and most publish no rates at all. Treat them as the reported market range for planning and negotiation, not as a quote. Your own number will depend on seat count, module scope, contract length, and how hard your procurement team pushes.
The order-of-magnitude gap
This is the part every other page on the query skips, and it is the only part that helps you predict your own quote.
The $12,000 figure is a published entry SKU sitting on vendor listing pages. It exists to clear procurement filters that require a starting price, and it describes a very small team on a limited tier.
Vendr's figure comes from observed transactions, which skew toward larger negotiated purchases with full module scope. Both are real. They simply describe buyers at opposite ends.
What the spread actually tells you is the shape of the pricing model. Practitioners report being charged a platform fee, plus per seat, plusper tracked account, rather than one of the three. That structure compounds: doubling your team and your account count roughly quadruples the bill, which is why Oliv AI's curve runs from $10,700 to $180,100 across the same product.
The practical consequence is that the entry price is close to useless for planning. Budget from your seat count and account volume, not from the listed number.
Year one, not the sticker
An eight-person CS team on roughly 400 accounts, built from the reported quote structure rather than the entry SKU. This is the number that arrives.
Platform fee
Reported floor, per r/CustomerSuccess practitioner accounts
$30,000
Per-seat licences, 8 users
At the reported ~$1,400 per user per year
$11,200
Per-account charge, 400 accounts
At the reported sub-$10 per tracked account
$4,000
Implementation
Toward the low end; reported 6–8 weeks to value
$8,000
Year-one total
Against a $12,000 listed starting price
$53,200
This lands inside Accoil's reported $20,000 to $87,000 band and just above Customerscore.io's $20,000 to $50,000 first-year range, which is a reasonable sign the model is right. It is also roughly four times the published entry price, which is the point.
Negotiation
A three-part pricing model means three separate things to push on, and buyers commonly negotiate only the first.
The per-account charge is the quiet one
It looks trivial at under $10 and then scales with the exact thing you plan to grow. Ask what happens to it at 2x accounts before you sign, not after.
Seats are negotiable, viewers more so
Reported per-user rates near $1,400 a year make read-only access expensive. Separate who needs to act in the tool from who just needs to see a number.
The platform fee is the anchor
Reported above $30,000 before a single seat. It is the least visible line in a quote and the one that most determines whether the deal is affordable at your size.
Time to value is a real advantage here
Reported 6 to 8 weeks against Gainsight's 4 to 6 months. If you are comparing the two, that difference is worth quantifying in your business case rather than treating price as the only axis.
Where we fit
We publish our prices, which is the only difference we can claim without knowing your quote.
Exeechain
$0 - $2,999 /mo
ChurnZero
$12,000 - $87,000 / yr
When ChurnZero is the right call
ChurnZero has a mature, deeply configurable playbook and journey engine, a large customer base, and years of iteration behind its reporting. If you have a CS Ops function that will genuinely configure it, and you want a category-established vendor your procurement team already recognises, it earns its price. Exeechain is the better fit when you need the retention work done next week and nobody on the team is going to administer a platform.
Provenance
Named so you can check them. A pricing page that cannot show its working is worth exactly as much as the vendor's own quote.
SaaS procurement marketplace publishing observed contract values from real negotiated purchases. The most reliable public signal, because it reflects what buyers paid rather than what vendors asked.
Oliv AI
Per-user cost breakdowns for Gainsight (Feb 2026) and ChurnZero (Feb 2026), including the volume-discount curve by seat count. (no direct link yet - this one has not been re-checked since the figures were compiled.)
Accoil
"Real Pricing" alternative roundups for Gainsight and ChurnZero, reporting list ranges by team size and account volume. (no direct link yet - this one has not been re-checked since the figures were compiled.)
Vendor-supplied listing pages. The only place several of these vendors attach a number to their own name, though entry SKUs rarely reflect a real deployment.
Planhat and Totango contract data from verified purchases (35 and 102 respectively), re-read September 2026.
Vendor reviews with tier-level monthly equivalents for Planhat and Vitally, cited to Vendr. Read September 2026.
Customerscore.io and ChurnTools
First-year totals including implementation, and reported time to value. (no direct link yet - this one has not been re-checked since the figures were compiled.)
r/CustomerSuccess
Practitioner threads on platform costs. Useful for the shape of a quote (platform fee plus per-seat plus per-account) even where absolute figures have aged. (no direct link yet - this one has not been re-checked since the figures were compiled.)
ZoomInfo
Published July 2026. Confirms Gainsight publishes no rates and reports contracts commonly capping annual increases at 6%. (no direct link yet - this one has not been re-checked since the figures were compiled.)
Figures were compiled on 18 August 2026 and are re-verified quarterly. Reported ranges move. If you have a current quote that falls outside these bands we would genuinely like to know, because a pricing page that drifts from reality stops being useful to anyone.
Questions
It depends heavily on which buyer you look like. Capterra and Software Advice list a single Basic plan at $12,000 a year. Oliv AI reports median negotiated rates from $10,700 for 3 users on Professional up to $180,100 for 250 users on Enterprise. Accoil reports list pricing of $20,000 to $87,000 annually by team size and account volume, and Vendr reports enterprise contracts often starting above $100,000. A mid-market team should plan for $20,000 to $50,000 in year one including implementation.
Because they describe different buyers. The $12,000 figure is a published entry SKU on vendor listing pages. Vendr's $100,000+ figure comes from observed enterprise transactions, which skew toward large seat counts and full module scope. Neither source is wrong. The practical read is that ChurnZero's price scales steeply with seats and accounts, so the entry number tells you almost nothing about what a real deployment costs.
Capterra lists $55 per user per month alongside the $12,000 annual plan. Practitioners on r/CustomerSuccess report per-user licences around $1,400 a year in addition to a platform fee above $30,000 and a per-account charge under $10. The reported structure is a platform fee plus per-seat plus per-account, charged together rather than bundled.
Customerscore.io reports typical first-year costs of $20,000 to $50,000 including implementation, with reviewers consistently citing 6 to 8 weeks to value. That is materially faster than Gainsight's reported 4 to 6 months, and it is one of the genuine advantages ChurnZero has over the larger enterprise platforms.
Usually, at the entry end. ChurnZero's published plan starts at $12,000 a year against Gainsight's $49,676 observed median, and ChurnZero reaches value in a reported 6 to 8 weeks versus 4 to 6 months. At the enterprise end the gap closes: Vendr reports ChurnZero contracts above $100,000, which overlaps Gainsight's range entirely.
Exeechain's own plans are published: $0 on the Free tier (sample book only), then $299/mo, $999/mo and $2,999/mo, all month-to-month with no implementation fee. First scores in 15 minutes. Every connected signal read within 24 hours. At $999/mo an Exeechain year costs $11,988, roughly ChurnZero's listed entry price, with no platform fee, no per-account charge and nothing to implement. If you have a CS Ops team to run ChurnZero's playbook engine, its price buys real depth; if nobody is going to administer a platform, Exeechain is the better fit.
ChurnZero alternative
7 options with real prices
Gainsight vs ChurnZero
Depth against time, sourced
Planhat vs ChurnZero
Team size against book size
ChurnZero vs Vitally
Rules-led or collaboration-led
CS software pricing
7 platforms on one table
Gainsight pricing
What it really costs, sourced
Planhat pricing
Per account, not per seat
Vitally pricing
Listed low, observed at 4x
Deciding? Which plan is right for you · How setup works for your stack
Exeechain publishes its prices, and the free tier runs the whole product on a sample book so you can judge it before anyone quotes you. See what it finds before you pay for anything.
Not ready to switch? Size your leak from your MRR and churn rate, with no billing access at all.