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  1. Home/
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  3. ChurnZero vs Vitally

ChurnZero vs Vitally

ChurnZero vs Vitally:
which one, for which team.

Neither vendor publishes pricing, so this page starts with what procurement data shows they actually cost, then the part that decides it: how each one builds its quote, how long it takes to deliver value, and the team each is built for.

Quick answer

ChurnZero and Vitally are the two mid-market seat-priced options. Vendr's observed medians are $44,625 a year for ChurnZero across 101 purchases and $35,000 for Vitally across 81. ChurnZero is the rules-and-alerts engine with a reported 6 to 8 week rollout; Vitally is the usage-first workspace with a one-off onboarding fee of $2,000 to $10,000. Pick on whether your programme is automation-led or collaboration-led.

Last updated September 20, 2026 · Pricing and feature claims reviewed against publicly listed sources.

Jump to the side by side

Side by side

ChurnZero and Vitally on the things that decide it

Sourced figures where a source exists, reported framing where it does not. These vendors have confirmed none of it; treat the numbers as the market range for planning, not as a quote.

ChurnZeroVitally
Observed median, annual$44,625$35,000
Observed range$12,000 to $87,000$18,000 to $72,000
Sample101 purchases on Vendr81 purchases on Vendr
Publishes pricingNoNo
How the quote is builtPer seat, by tier. Oliv AI's negotiated curve runs from 3 users on Professional to 250 on Enterprise, and the spread is seats and tier rather than negotiating skill.Per seat on tiered plans. The reported Starter tier is $1,500 to $2,000 a month billed annually, Growth $3,000 to $5,000+, with extra seats at $50 to $150+ per user per month.
Implementation and rolloutReported first-year totals of $20,000 to $50,000 including implementation, with a 6 to 8 week rolloutOnboarding reported at $2,000 to $10,000 one-off, on a quote-based rollout
Built forMid-market SaaS teams that want rules-driven automation and have someone to author and maintain the PlaysProduct-led and collaborative CS teams that live in docs, projects and shared workspaces with the customer

What actually separates them

Three differences, in the order to weigh them

Feature lists on these two overlap almost entirely. These are the differences that change the number on your quote and the year you have after signing.

What the CSM sees every day. ChurnZero surfaces alerts, scores and Plays; the CSM works a queue the rules produced. Vitally surfaces accounts, docs and projects; the CSM works a shared space with the customer. Both have health scores, but the centre of gravity is different.

Who maintains it. ChurnZero needs an owner for the Plays and segments, and the platform is only as sharp as that person keeps it. Vitally asks less of an admin and more of the CSMs, which suits product-led teams and frustrates teams that wanted the tool to drive the programme.

The entry points are both misleading. ChurnZero's $12,000 Capterra listing and Vitally's $299 a month are the floors, and the observed medians are three to ten times higher. Price both on your seat count, not the listing.

Each vendor on its own terms

What buyers pick each one for, and what they report tripping over

ChurnZero

$44,625 /yr median

$12,000 to $87,000, 101 purchases on Vendr

Buyers pick it for

  • Real-time alerts and in-app messaging tied to a configurable ChurnScore
  • Plays, the automation layer, can run a full lifecycle programme once the segments and triggers are written
  • A published entry listing ($12,000 a year on Capterra) gives a floor most rivals do not

What buyers report tripping over

  • The gap between the listed entry and the observed median is large, and the seat count is what closes it
  • Everything the platform does is a rule somebody wrote; the automation is only as good as its author, and it does not maintain itself
Every ChurnZero figure, with its source

Vitally

$35,000 /yr median

$18,000 to $72,000, 81 purchases on Vendr

Buyers pick it for

  • Usage-first health scoring with a modern, fast interface that CSMs adopt without a training programme
  • Docs, projects and customer-facing hubs make it as much a collaboration workspace as a CS database
  • Reported first-year totals sit below the Gainsight and Totango medians for a similar team size

What buyers report tripping over

  • The $299 listed on Capterra is not what teams pay; the cheapest observed contract is $14,728 and seats climb quickly
  • Less depth in enterprise-style journey orchestration than Gainsight or ChurnZero, which matters if the programme is rules-heavy
Every Vitally figure, with its source

The call

Pick by team shape, not by feature count

Pick ChurnZero if

Your programme is rules-led, you have a Plays author, and you want real-time alerts and in-app messaging driving the team's queue.

Pick Vitally if

Your team is product-led and collaborative, you want usage-based scoring with customer-facing docs and projects, and you would rather adopt than configure.

Every figure, with its source

What ChurnZero actually costs

Each row is a publicly reported figure attributed to the source that published it. Where sources disagree, both are shown rather than averaged into a number nobody said.

Cost componentReportedSourceDetail
Published entry plan$12,000 / yearCapterrachecked 2026-08-21Capterra lists a single plan at $12,000 a year, with no free trial and no free version. It is the only number ChurnZero's own listings attach to.
Negotiated range by seat count$10,700 - $180,100 / yearOliv AI (Feb 2026)checked 2026-08-18Median negotiated rates, from 3 users on Professional to 250 users on Enterprise. The spread is seats and tier, not negotiating skill.
List price by team and account volume$20,000 - $87,000 / yearAccoilchecked 2026-08-18Reported list pricing scaled by team size and number of tracked accounts.
Observed contracts, median and range$44,625 median · $18,681 - $131,560Vendrchecked 2026-09-20Across 101 observed purchases. This is what buyers actually paid, and it sits three to four times above the $12,000 entry listing - the single most useful fact on this page. Vendr also reports quote bands by size: $15,000-$50,000 for 100-500 accounts, $40,000-$100,000 for 500-2,000, and $100,000+ above that.
Quote structurePlatform fee + per seat + per accountr/CustomerSuccesschecked 2026-08-18Practitioners report a platform fee above $30,000 a year, per-user licences around $1,400 a year, and under $10 per tracked account, with all three charged rather than bundled.
Typical first-year total$20,000 - $50,000Customerscore.iochecked 2026-08-18Including implementation. Reviewers consistently report 6 to 8 weeks to value.
Mid-size deployment$15,000 - $30,000+ / yearChurnToolschecked 2026-08-18For teams managing roughly 100 to 500 accounts.

These vendors have not confirmed any of these figures and most publish no rates at all. Treat them as the reported market range for planning and negotiation, not as a quote. Your own number will depend on seat count, module scope, contract length, and how hard your procurement team pushes.

Every figure, with its source

What Vitally actually costs

Cost componentReportedSourceDetail
Published starting price$299 / monthCapterra, Software Advicechecked 2026-08-18The listed entry point. Reviewers on both note the cost climbs quickly with user and viewer counts.
Observed contracts, median and range$35,000 median · $14,728 - $79,264Vendrchecked 2026-09-14Across 81 observed purchases, 37 handled by Vendr, with average savings of roughly 20% against the first quote. The listed $299 sits well below the cheapest observed contract.
Reported starting tier$1,500 - $2,000 / monthVendr, getcor.aichecked 2026-09-14Starter, for 100 to 200 accounts, billed annually, which is $18,000 to $36,000 a year and well above the listed $299 entry.
Scaled deployments$3,000 - $5,000+ / monthVendrchecked 2026-09-14Growth, for 200 to 1,000+ accounts: $36,000 to $72,000 a year. Enterprise is custom and reported at $75,000 to $200,000+.
Onboarding, one-off$2,000 - $10,000+Vendrchecked 2026-09-14Materially lighter than the enterprise platforms, and the reason Vitally's year-one total stays close to its licence.
Additional seats$50 - $150+ / user / monthVendrchecked 2026-09-14Charged on top of the tier. Vendr reports 3% to 7% annual increases unless negotiated, 15% to 30% off list for multi-year terms, and 5% to 10% more for annual prepayment.

These vendors have not confirmed any of these figures and most publish no rates at all. Treat them as the reported market range for planning and negotiation, not as a quote. Your own number will depend on seat count, module scope, contract length, and how hard your procurement team pushes.

Where we fit

The third option, with a published price

We publish our prices, which is the only difference we can claim without knowing your quote.

Exeechain

$0 - $2,999 /mo

  • Published price, month to month
  • No implementation fee
  • 15 min to first scores, 24h to full accuracy
  • Free tier: the whole product on a sample book

ChurnZero

$12,000 - $87,000 / yr

  • Quote-only, annual, commonly multi-year
  • Implementation quoted separately
  • Reported 6-8 weeks
  • No free tier

Vitally

$18,000 - $72,000 / yr

  • Quote-only, annual, commonly multi-year
  • Implementation quoted separately
  • Quote-based rollout
  • No free tier

Exeechain is not ChurnZero and not Vitally. It scores every account daily, names the drivers, drafts the save from the customer's own history and sends it under your approval, and it does that without a programme build. If your operating model needs the depth either vendor sells and someone will own it, they earn their price. If the retention work needs to start this week, the free tier runs the whole product on a sample book so you can judge it before anyone quotes you.

Provenance

Where these numbers come from

Named so you can check them. A comparison that cannot show its working is a pitch.

Vendr

SaaS procurement marketplace publishing observed contract values from real negotiated purchases. The most reliable public signal, because it reflects what buyers paid rather than what vendors asked.

Oliv AI

Per-user cost breakdowns for Gainsight (Feb 2026) and ChurnZero (Feb 2026), including the volume-discount curve by seat count. (no direct link yet - this one has not been re-checked since the figures were compiled.)

Accoil

"Real Pricing" alternative roundups for Gainsight and ChurnZero, reporting list ranges by team size and account volume. (no direct link yet - this one has not been re-checked since the figures were compiled.)

Capterra and Software Advice

Vendor-supplied listing pages. The only place several of these vendors attach a number to their own name, though entry SKUs rarely reflect a real deployment.

GainTrace

Planhat and Totango contract data from verified purchases (35 and 102 respectively), re-read September 2026.

getcor.ai

Vendor reviews with tier-level monthly equivalents for Planhat and Vitally, cited to Vendr. Read September 2026.

Customerscore.io and ChurnTools

First-year totals including implementation, and reported time to value. (no direct link yet - this one has not been re-checked since the figures were compiled.)

r/CustomerSuccess

Practitioner threads on platform costs. Useful for the shape of a quote (platform fee plus per-seat plus per-account) even where absolute figures have aged. (no direct link yet - this one has not been re-checked since the figures were compiled.)

ZoomInfo

Published July 2026. Confirms Gainsight publishes no rates and reports contracts commonly capping annual increases at 6%. (no direct link yet - this one has not been re-checked since the figures were compiled.)

Figures were compiled on 14 September 2026 and are re-verified quarterly. Reported ranges move. If you have a current quote that falls outside these bands we would genuinely like to know, because a pricing page that drifts from reality stops being useful to anyone.

Questions

ChurnZero vs Vitally FAQ

Is ChurnZero or Vitally cheaper?▼

On observed contracts, ChurnZero's median is $44,625 a year (101 purchases on Vendr) and Vitally's is $35,000 (81 purchases on Vendr). The unit matters more than the median. ChurnZero: Per seat, by tier. Oliv AI's negotiated curve runs from 3 users on Professional to 250 on Enterprise, and the spread is seats and tier rather than negotiating skill. Vitally: Per seat on tiered plans. The reported Starter tier is $1,500 to $2,000 a month billed annually, Growth $3,000 to $5,000+, with extra seats at $50 to $150+ per user per month. Price both on your own seat count and account count before comparing the medians.

How long does ChurnZero take to roll out compared with Vitally?▼

ChurnZero: Reported first-year totals of $20,000 to $50,000 including implementation, with a 6 to 8 week rollout. Vitally: Onboarding reported at $2,000 to $10,000 one-off, on a quote-based rollout. Neither vendor publishes these; they are what procurement datasets and buyers report, and your own rollout depends on how much of your programme has to be built before the team uses it.

Who is ChurnZero built for?▼

Mid-market SaaS teams that want rules-driven automation and have someone to author and maintain the Plays. Real-time alerts and in-app messaging tied to a configurable ChurnScore.

Who is Vitally built for?▼

Product-led and collaborative CS teams that live in docs, projects and shared workspaces with the customer. Usage-first health scoring with a modern, fast interface that CSMs adopt without a training programme.

When should I pick ChurnZero over Vitally?▼

Your programme is rules-led, you have a Plays author, and you want real-time alerts and in-app messaging driving the team's queue.

When should I pick Vitally over ChurnZero?▼

Your team is product-led and collaborative, you want usage-based scoring with customer-facing docs and projects, and you would rather adopt than configure.

How does Exeechain compare with ChurnZero and Vitally?▼

Exeechain publishes its prices: $0 on the Free tier (the whole product on a sample book), then $299/mo, $999/mo and $2,999/mo, month to month with no implementation fee. First scores in 15 minutes. Full accuracy in 24 hours. At $999/mo a year costs $11,988, below both observed medians above, with nothing to configure. If your programme needs the depth of ChurnZero or Vitally and someone will own it, they earn their price; if the retention work needs to start this week, Exeechain is the fit.

Gainsight alternative›

7 options with real prices

ChurnZero alternative›

7 options with real prices

Vitally alternative›

7 options with real prices

Planhat alternative›

7 options with real prices

Totango alternative›

7 options with real prices

Gainsight pricing›

What it really costs, sourced

ChurnZero pricing›

$12k listed, $180k observed

Planhat pricing›

Per account, not per seat

Vitally pricing›

Listed low, observed at 4x

Totango pricing›

The published packages are gone

CS software pricing›

7 platforms on one table

Customer success software›

The 2026 buyer's guide

Churn prediction›

See churn risk ranked by revenue at stake

Customer health scores›

A score with the reasons attached

Retention intelligence›

Recover revenue, prove the save

Gainsight vs ChurnZero›

Depth against time, sourced

Gainsight vs Vitally›

Enterprise build or product-led

Gainsight vs Planhat›

Per seat against per account

Planhat vs ChurnZero›

Team size against book size

Planhat vs Vitally›

Structure against speed

Deciding? Which plan is right for you · How setup works for your stack

Know both numbers
before you take either call.

Exeechain publishes its prices, and the free tier runs the whole product on a sample book so you can judge it before anyone quotes you.

Or look at the live demo

Not ready to switch? Size your leak from your MRR and churn rate, with no billing access at all.

ExeechainExeechain

Find the revenue you never decided to lose. Failed payments, cards expiring before renewal, and renewals slipping, by customer, with the dollars attached.

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